Ludovic de Saint Sernin

Jun 2026

The Ludovic de Saint Sernin Swim 2026 campaign captures the raw, sun-drenched spirit of Rio de Janeiro, channeling an aesthetic that feels both intimate and grand. Through the lens of photographer Jorge Perez Ortiz, the project leans into editorial minimalism, utilizing the city's architectural lines and lush tropical landscapes as a backdrop for the collection's signature lace-up designs. By prioritizing natural light, the campaign achieves a cinematic quality that elevates simple swimwear into a high-fashion narrative, expertly styled by Pau Avia. The imagery flows between sharp, high-contrast silhouettes against modern concrete villas and the soft, golden-hour glow of coastal beach scenes. Featuring models such as Barbara Valente, the photography relies on a sophisticated interplay of shadow and light to emphasize skin textures and the intricate metallic grommets found throughout the swimwear. With casting direction by Bill Macintyre, the project creates a relaxed, lifestyle-oriented atmosphere that feels authentic to the brand's identity. From top-down poolside perspectives to dramatic, backlit portraits, the campaign maintains a consistent, luxurious tension, masterfully blending the raw, tactile elements of the garments with the sweeping, hazy horizon of the Brazilian coast to define the upcoming season's aesthetic.

Editorial, Editorial, Lifestyle, Lifestyle

Natural light, Natural light

Swimwear, Fashion