The Attico

Jun 2026

For The Attico Beachwear Summer 2026 ad campaign, creative directors Gilda Ambrosio and Giorgia Tordini orchestrate a visual journey that seamlessly blends high-fashion editorial polish with the candid, sun-drenched ease of an Italian coastal escape. Photographer Maxime La masterfully leans into the stark, high-contrast aesthetics of natural light, capturing models like Adele Aldighieri against a backdrop of rugged Mediterranean rock formations, ancient stucco architecture, and vibrant, authentic street-level settings. The imagery channels a distinct cinematic editorial sensibility, oscillating between sharp, macro-focused product shots of chunky platform sandals and evocative, lifestyle-driven scenes that highlight the tactile quality of crochet knits and bold tiger-stripe patterns. By balancing the sleek, sculptural lines of metallic swimwear with the gritty, weathered textures of urban alleys and coastal stone, the campaign establishes a sophisticated tension. The production benefits from the expert hand of stylist Georgia Pendlebury, while the hair artistry of Manuel Sunda and makeup by Fabrizio Pacetti refine the wet-look, sun-drenched aesthetic that defines the collection. Each frame functions as a study in contrast, where vibrant accessories like yellow mesh totes and geometric sunglasses pop against the raw, organic environment, resulting in a cohesive, evocative narrative that feels both aspirational and inherently grounded in the lived experience of summer.

Editorial, Lifestyle

Natural light