J. Crew
Camp Crew
Brand
ProjectCamp Crew
Date
Jun 2026
Description
The Camp Crew campaign for J. Crew spotlights the brand's latest swimwear collection through a series of outdoor, summer-themed portraits. Captured in an open-air, lakeside setting, the project leans into a warm aesthetic defined by natural light and an earthy, saturated palette. The creative direction emphasizes a nostalgic, recreational atmosphere, featuring models Jasmine Tookes, Josephine Skriver, Martha Hunt, Sara Sampaio, and Taylor Hill. The imagery utilizes commercial photography techniques to highlight the textured swimwear silhouettes against the backdrop of camp-inspired props and foliage.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
Swimwear
Context
Advertising Campaign
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