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Three models wearing swimsuits outdoors, one holding a yellow Camp Crew flag, featuring Jasmine Tookes, Martha Hunt, and Sara Sampaio.
Martha Hunt wearing a grey t-shirt and floral swimsuit standing outdoors by a calm water body with trees.
Sara Sampaio in a red t-shirt and yellow bikini bottoms shouting into a blue and white megaphone outdoors among pine trees.
A woman in a striped bikini holding and drawing a black bow with an arrow, outdoors in a natural setting.
Model wearing a blue bikini sitting beside a red kayak outdoors on grass
Two models in swimwear holding bows and arrows outdoors for J. Crew Camp Crew
Model Jasmine Tookes wearing a red swimsuit and white shorts by a wooden railing with hanging flags outdoors.
Model in a blue bikini and green sandals squatting against a dark wooden wall outdoors
Martha Hunt wearing a red swimsuit leaning on a wooden structure outdoors for J. Crew Camp Crew
A smiling blonde woman stands atop a human pyramid with her arms raised, wearing a striped shirt, blue top, and red bikini bottom against a clear sky.
Sara Sampaio in a green olive swimsuit and brown loafers perched on a rock by water for J. Crew Camp Crew
Model with short curly brown hair wearing a red sweater and bikini bottoms outdoors
Model leaning against a wooden post wearing a blue sweater and white bikini bottoms by a lake
Two models posing outdoors, one wearing a blue sweater and the other a green sweater.
Jasmine Tookes wearing a green knit sweater and blue bikini bottoms outdoors for J. Crew Camp Crew project
Model wearing a floral print one-piece swimsuit seated by a wooden dock with metal ladder near a body of water.
Group of female models in swimwear posing on a wooden dock by a lake for J. Crew Camp Crew project
Group of smiling people pulling a rope in a grassy field for a J. Crew Camp Crew campaign
Five models in colourful swimwear holding Camp Crew flags standing outdoors on a sunny grassy meadow.
Two women in red swimsuits playing with a water blaster in a sunny meadow for J. Crew Camp Crew
Three models wearing swimsuits outdoors, one holding a yellow Camp Crew flag, featuring Jasmine Tookes, Martha Hunt, and Sara Sampaio.
Martha Hunt wearing a grey t-shirt and floral swimsuit standing outdoors by a calm water body with trees.
Sara Sampaio in a red t-shirt and yellow bikini bottoms shouting into a blue and white megaphone outdoors among pine trees.

J. Crew Camp Crew 2026

About

J. Crew presents 'Camp Crew,' a swimwear campaign captured with a warm, summer-focused aesthetic. The imagery leverages natural light to highlight a seasonal collection, ranging from vibrant cobalt blue and burnt-orange bikinis to earthy olive green one-piece suits. The campaign features models Jasmine Tookes, Josephine Skriver, Martha Hunt, Sara Sampaio, and Taylor Hill. Set across open fields and lakeside backdrops, the execution incorporates playful, commercial-style photography that emphasizes outdoor summer leisure.

Brand

J. Crew

Credits

Jasmine Tookes
Model
Josephine Skriver
Model
Martha Hunt
Model
Sara Sampaio
Model
Taylor Hill
Model

Industries

Swimwear

Styles

WarmVerticalLifestyle

Techniques

Natural light
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