J. Crew: Camp Crew
Brand
Date
Jun 2026
Description
J. Crew presents 'Camp Crew,' a swimwear campaign captured with a warm, summer-focused aesthetic. The imagery leverages natural light to highlight a seasonal collection, ranging from vibrant cobalt blue and burnt-orange bikinis to earthy olive green one-piece suits. The campaign features models Jasmine Tookes, Josephine Skriver, Martha Hunt, Sara Sampaio, and Taylor Hill. Set across open fields and lakeside backdrops, the execution incorporates playful, commercial-style photography that emphasizes outdoor summer leisure.
Style
Warm, Vertical, Lifestyle
Techniques
Natural light
Industries
Context
Advertising Campaign
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