Victoria's Secret
Joyride
Brand
ProjectJoyride
Date
Aug 2026
Description
Victoria's Secret presents the 'Joyride' campaign, a fashion-focused series captured by photographer Zoey Grossman. The imagery features models Abby Champion and Emeline Hoareau in a collection defined by bold patterns and distinct textures, including satin, lace, and animal prints. The campaign alternates between night shoots and direct sun, utilizing high-contrast flash and hard lighting techniques to define the subject matter. Styled by Dione Davis, the project highlights the interplay between structural lace details and vibrant color palettes in an outdoor, automotive-centric setting.
Style
Vertical, Commercial, Sensual, Moody
Techniques
Hard Light
Industries
Lingerie & Underwear
Color
Chocolate
Sky Blue
Background
Night Sky
Context
Advertising Campaign
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