Victoria's Secret: Joyride
Brand
Date
Aug 2026
Description
Victoria's Secret presents 'Joyride,' a fashion campaign captured by photographer Zoey Grossman. The series shifts between nocturnal outdoor settings, characterized by moody flash lighting, and warm, daytime shots that lean into natural hard light to emphasize fabric textures like satin and lace. Featuring models Abby Champion and Emeline Hoareau, the campaign styling by Dione Davis incorporates bold animal prints, vibrant color blocking, and metallic accessories. The project focuses on high-contrast vertical compositions within the lingerie and underwear category.
Style
Vertical, Commercial, Warm
Techniques
Natural light
Industries
Color
Jet Black
Context
Advertising Campaign
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