The Calvin Klein Icon Modal 2027 campaign presents a series of portraits focused on the brand’s signature underwear collection. Shot against a stark white seamless backdrop, the imagery leans into a minimalist aesthetic, utilizing clean, bright lighting to emphasize the fabric textures and the distinct logo-branded waistbands.
The project features model Rafaella Consentino in a variety of poses, highlighting the streamlined silhouettes of the modal bralettes and underwear sets. The production was directed by art director Emilio Sanchez and captured by photographer Nicolas Kantor. The campaign maintains a consistent commercial look through deliberate styling by Camilla Pole and refined set design by Whitney Hellesen, with hair by Tamas Tuzes and makeup by Manu Kopp.
