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Victoria's Secret

Wicked Sheer Shimmer
Date

Sep 2026

Description

Victoria's Secret presents the Wicked Sheer Shimmer campaign, a high-end lingerie project showcasing an intimate apparel collection. The imagery emphasizes rich jewel tones and textured lace, utilizing a vibrant magenta and purple gradient backdrop to establish a distinct visual identity. Captured by photographer Dan Beleiu, the series features models Adriana Lima and Hyunjoo Hwang in a collection of dynamic studio portraits. Styled by Dione Davis, the aesthetic leans into a polished, commercial look defined by soft lighting and motion-focused hair styling. The campaign employs a saturated color palette to highlight the sheen of both the fabric and skin, resulting in a luminous and focused presentation of the brand's latest designs.

Style

Vertical, Commercial, Warm

Industries

Lingerie & Underwear

Background

Gradient

Context

Advertising Campaign

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