Calvin Klein spotlights its Icon Cotton Stretch Underwear collection in this commercial directed by Oliver Hadlee Pearch. The film features professional football player Jude Bellingham, utilizing a clean, minimalist aesthetic to emphasize the brand's signature detailing.
Cinematography by AJ Numan captures intimate portraits and close-ups of the collection against a neutral studio backdrop, leaning into the project's vertical format. With movement direction by Marly Phillips and set design by Gary Card, the production highlights the fabric textures and athletic silhouette throughout the live-action piece.
