A blonde woman in yellow lingerie and a sheer pink shirt poses seated on the door frame of a red sports car under a blue sky.

Model in a bright pink lace bra and briefs reclining across the yellow leather backseat of a car in direct sunlight.

Blonde model in a pink satin bra posing outdoors over a convertible car windshield against a bright blue sky.

Model in pink and black lace lingerie leaning against a red sports car at night with blurred city lights in the background.

Blonde woman in a yellow lace-trimmed slip dress and black thigh-high stockings reclining on yellow leather car seats.

Model with windblown hair in animal print lingerie leaning back on a red car against a night city overlook

A blonde model in pink and black lace lingerie leans back against the hood of a vintage red sports car at night.

Blonde model reclining across tan leather car seating wearing a bright pink lace bra and matching panties with sheer black fabric.

Blonde woman in yellow and pink lingerie leaning out of a red sports car window against an open sky.

Blonde model in pink and black lace lingerie reclining on the hood of a red sports car.

Woman in yellow and pink lace lingerie and a sheer pink top posing inside a red sports car against a blue sky.

Blonde woman laughing in a pink lace bra and colorful lingerie seated in an open red convertible sports car.

Blonde woman in printed lingerie set and gold bangles leaning on a red car against a dark night sky.

Model wearing a pink bra and lace lingerie stands outside next to a red car steering wheel under a sunny blue sky.

A blonde woman in a yellow slip dress with purple lace reclining on tan leather car seats in sunlight.

Victoria's Secret Joyride Campaign 2026

About

Victoria’s Secret channels an evocative, high-energy spirit in the Joyride campaign, a sophisticated fashion project that seamlessly bridges the gap between classic editorial storytelling and modern commercial allure. Shot by photographer Zoey Grossman, the campaign centers on a narrative of liberation and movement, utilizing a vibrant red sports car as the anchor for a series of dynamic, cinematic visuals. Throughout the collection, the imagery transitions effortlessly from sun-drenched, natural light daytime shots against expansive blue skies to moody, high-contrast nocturnal scenes defined by chiaroscuro lighting and glowing city backdrops. Under the artful direction of stylist Dione Davis, the project highlights a bold, saturated color palette where yellow, pink, and teal lingerie sets pop against the rich textures of the vehicle’s leather interior. With hair by Holly Mills, makeup by Jezz Hill, and manicures by Holly Falcone, the aesthetic is polished yet windswept, leaning into a sense of raw, uninhibited joy. Set designer Griffin Stoddard creates a cohesive environment that ties the disparate locations together through carefully curated composition. By employing precise live-action techniques, the campaign captures the model in candid, motion-filled poses that emphasize a feeling of freedom. This series reads as a quintessential summer fashion statement, celebrating the interplay of glossy surfaces, intricate lace detailing, and an assertive, confident gaze that defines the brand’s current visual evolution.