Victoria's Secret

Aug 2026

Victoria’s Secret channels an evocative, high-energy spirit in the Joyride campaign, a sophisticated fashion project that seamlessly bridges the gap between classic editorial storytelling and modern commercial allure. Shot by photographer Zoey Grossman, the campaign centers on a narrative of liberation and movement, utilizing a vibrant red sports car as the anchor for a series of dynamic, cinematic visuals. Throughout the collection, the imagery transitions effortlessly from sun-drenched, natural light daytime shots against expansive blue skies to moody, high-contrast nocturnal scenes defined by chiaroscuro lighting and glowing city backdrops. Under the artful direction of stylist Dione Davis, the project highlights a bold, saturated color palette where yellow, pink, and teal lingerie sets pop against the rich textures of the vehicle’s leather interior. With hair by Holly Mills, makeup by Jezz Hill, and manicures by Holly Falcone, the aesthetic is polished yet windswept, leaning into a sense of raw, uninhibited joy. Set designer Griffin Stoddard creates a cohesive environment that ties the disparate locations together through carefully curated composition. By employing precise live-action techniques, the campaign captures the model in candid, motion-filled poses that emphasize a feeling of freedom. This series reads as a quintessential summer fashion statement, celebrating the interplay of glossy surfaces, intricate lace detailing, and an assertive, confident gaze that defines the brand’s current visual evolution.

Editorial, Lifestyle, Commercial, Cinematic

Natural light, Live-action Technique

Lingerie & Underwear, Fashion