New Balance
Made in USA Fall/Winter ‘26
Brand
ProjectMade in USA Fall/Winter ‘26
Date
Sep 2026
Description
The New Balance Made in USA Fall/Winter 2026 campaign captures the collection’s classic aesthetic through a series of portraits captured at the Brattle Book Shop in Boston. Photographed by Andrew Jacobs with styling by Jon Tietz, the imagery highlights the footwear line against a backdrop of historic literary textures and architectural detail. The series leans into a warm, nostalgic palette, utilizing soft natural light to frame its subjects in earthy, commercial compositions. With casting directed by Ricky Michiels and set design by Dylan Bailey, the campaign integrates the brand's heritage identity within a quiet, grounded urban setting.
Style
Vertical, Commercial, Warm
Techniques
Natural light
Industries
Footwear
Color
Navy
Context
Advertising Campaign
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.