New Balance presents its Made in USA Fall/Winter 2026 campaign, a footwear and fashion project captured on-location at the historic Brattle Book Shop in Boston. The series, photographed by Andrew Jacobs and styled by Jon Tietz, showcases the collection through a series of portraits featuring elderly talent.
The imagery utilizes warm, natural light to highlight textures across an earthy color palette. With casting by Ricky Michiels and set design by Dylan Bailey, the campaign centers on classic heritage aesthetics within an urban literary setting.
