Converse

Jul 2026

The It's All About The Materials SHAI 001 project for Converse serves as a masterful exploration of industrial product design, repositioning the iconic footwear brand through a lens of high-concept editorial minimalism. Captured with the keen eye of photographer Holly McCandless-Desmond, the series functions less like a traditional commercial campaign and more like a methodical archival study of form and tactile surface. By juxtaposing the metallic, chrome-like sheen of the sneakers against organic, fluid textures and matte, crumpled surfaces, the work leans into a sophisticated aesthetic that bridges the gap between athletic performance and avant-garde art. The execution utilizes a blend of studio strobe and natural light to emphasize the sharp, futuristic silhouette of the footwear, while the integration of 35mm film and analogue film techniques introduces a grainy, tactile quality that grounds the sleek subject matter. This diptych-heavy presentation, featuring binder-clipped prints and pinned product studies, offers a refreshing take on the footwear industry, stripping away excess to focus entirely on the interplay of material and light. By focusing on intricate details like zipper closures and branded tongues, the project elevates the humble sneaker into an object of pure architectural interest, proving that even the most familiar designs can be transformed through deliberate, high-contrast creative direction and precise, monochromatic visual storytelling.

Editorial, Commercial

Studio strobe

Footwear, Fashion