Isabel Marant x Havaianas

May 2026

The collaboration between Isabel Marant and Havaianas reimagines the quintessential summer staple through a lens of Parisian chic and effortless coastal living. This footwear campaign masterfully bridges the gap between high fashion and everyday utility, blending Marant’s signature bohemian flair with the casual, accessible spirit of Havaianas. Captured through the lens of photographer Anthony Seklaoui and directed by Thibault Della Gaspera, the imagery oscillates between sun-drenched golden hour portraits and sharp, high-contrast flash photography, evoking a raw, nocturnal energy. Featuring models Mia Armstrong and Marlon Teixeira, the project leans into a nostalgic, candid aesthetic where styling by Emmanuelle Alt integrates rugged military-inspired utility wear with the delicate sparkle of metallic studs and layered jewelry. Whether set against the tactile warmth of pebbled shorelines, textured marble, or dimly lit urban backdrops, the campaign uses natural light and editorial minimalism to elevate rubber flip-flops into essential style statements. The creative direction successfully balances the tactile, raw textures of beachside environments—like fishing nets and jagged rocks—with the refined, polished finish of the footwear’s hardware. Through this interplay of light and shadow, the project presents a sophisticated interpretation of warm-weather style, positioning the collection as a versatile, indispensable accessory for those who move seamlessly from sandy shores to the spontaneity of late-night street scenes.

Lifestyle, Commercial, Commercial, Commercial, Commercial

Natural light, Natural light

Footwear, Fashion, Fashion