Ugg: 'Born to Feel' 2026 Campaign

Sep 2026

Ugg’s 'Born to Feel' 2026 campaign marks a return to outdoor, candid photography, anchoring the footwear brand within everyday urban and park environments. Photographed by Sophia Wilson, the campaign features a cast including PinkPantheress, Rowan Blanchard, Adwoa Aboah, and Emily Ratajkowski in a series of dynamic, movement-focused frames. Utilizing warm natural light, the commercial imagery highlights seasonal textures—such as shearling slides, clogs, and faux-fur outerwear—against backdrops of city crosswalks, playground equipment, and public park architecture. The production leans into a nostalgic, playful aesthetic, captured across both static and motion-blur compositions to emphasize the tactile quality of the footwear.

Vertical, Commercial

Natural light

Park

Advertising Campaign