Ugg

Sep 2026

Ugg’s 'Born to Feel' 2026 campaign captures a series of outdoor, movement-driven portraits featuring musician PinkPantheress, actor Rowan Blanchard, and models Adwoa Aboah and Emily Ratajkowski. Photographed by Sophia Wilson, the footwear campaign leans into a playful and nostalgic aesthetic, set across diverse urban and park environments. The imagery utilizes soft natural light to highlight textures in the footwear, ranging from shearling-lined slides to platform clogs. Styled with contemporary layers, the campaign creates a sense of casual, kinetic energy through candid outdoor poses. The production is supported by makeup artist Julian Stoller, whose work maintains a balanced, editorial tone throughout the series.

Vertical, Commercial

Natural light

Footwear

Park

Advertising Campaign