Ugg
'Born to Feel' 2026 Campaign
Brand
Project'Born to Feel' 2026 Campaign
Date
Sep 2026
Description
UGG’s 'Born to Feel' 2026 campaign is a footwear fashion series that captures a sense of dynamic movement and candid expression. Photographed by Sophia Wilson, the campaign features musician PinkPantheress, actor Rowan Blanchard, and models Adwoa Aboah and Emily Ratajkowski in various urban and park settings. The imagery leans into a nostalgic, playful aesthetic, utilizing natural light to highlight the textural details of the brand’s signature shearling and suede footwear. With makeup by Julian Stoller, the project balances street-style energy with a warm, editorial approach.
Style
Vertical, Commercial
Techniques
Natural light
Industries
Footwear
Background
Park
Context
Advertising Campaign
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