The Feels Like UGG campaign captures a cross-section of urban life through a series of energetic, live-action vignettes. The commercial follows a diverse group of individuals navigating city streets, from skate parks and alleyways to local food stalls and photobooths, framing the brand's latest footwear and apparel collection within these everyday environments.
Directed through Young Hero, the production leans into warm, polished aesthetics that emphasize candid social interactions. Rob Barbato serves as Executive Creative Director, overseeing the project alongside Head of Production Max Taylor. The visual narrative is supported by a bespoke soundscape from Squeak E Clean Studios, with Rob Barbato also credited for music and sound direction, and Benjamin Abud contributing design work.
