Home
·Projects
·Ugg
·2026
·UGG Social Campaign FW26

A contortionist with pink hair poses flexibly in pink boots on the hood of a custom pink convertible outside a house.

East Asian woman with long blonde hair crouching in front of a flaming pink heart wearing a lilac outfit and boots at night.

Woman with vibrant magenta hair sitting on a paved court holding a pink smoke flare, wearing a pale slip dress and pink UGG sneakers.

Woman with bright pink hair sitting on an outdoor concrete court holding a canister emitting vibrant pink smoke.

Blonde model in a pink vest and mini skirt stands between two seated Doberman pinschers on leashes in front of a pink bench.

Woman with pink hair seated in an open pink sports car wearing a white top, shorts, and pink UGG mini ankle boots.

Woman with bright pink hair sitting on an outdoor court holding a pink smoke grenade wearing a lace slip dress and pink Ugg footwear.

Blonde woman in a pale pink utility vest, matching shorts, and lavender slip-on shoes holding a heart-shaped prop at night.

Ugg UGG Social Campaign FW26 2026

About

For the UGG Social Campaign FW26, creative director Ava Nirui orchestrates a hyper-saturated visual narrative that breathes new life into the brand's iconic footwear. Captured through the lens of photographer Hanna Moon, the campaign leans into a playful, high-energy aesthetic that bridges the gap between suburban youth culture and cinematic editorial minimalism. The project utilizes a consistent monochromatic pink palette, expertly styled by Zara Mirkin, who layers soft lace-trimmed dresses and utilitarian zip-up vests against stark, unexpected backdrops like concrete sports courts and custom airbrushed sports cars. These lifestyle images leverage live-action techniques, including dynamic smoke grenade displays and low-key chiaroscuro lighting, to create a striking contrast that feels both candid and meticulously curated. Featuring entertainer Adéla Jergová, the campaign highlights the versatility of UGG slippers and sneakers through diverse settings that range from sun-drenched driveways to nocturnal asphalt scenes. The integration of meticulous hair work by Rachel Lee and precise makeup artistry by Julian Stoller ensures every frame remains cohesive despite the varied intensity of the lighting. By blending natural light with stylized, deliberate compositions, the work redefines the brand as a staple of street-style fashion, effectively moving beyond traditional commercial photography to embrace a bolder, more atmospheric visual language that captures the spirit of modern, trend-driven youth culture.