Kraft Heinz explores the reality of condiment substitution in the commercial campaign titled Ketchup Fraud. The piece focuses on a professional kitchen environment, highlighting the interplay between branding and consumer expectation in the food and beverage industry.
Produced by WOLF CREDO Productions Co., the live-action technique piece features a kitchen staffer navigating condiment bottles within a high-contrast setting. Post-production efforts were led by R+D Productions and Frame Distillery VFX, with a custom soundscape provided by Grayson Music to support the visual shift toward the brand's signature red identity.
