Kraft Heinz marks the 20th anniversary of Hockeyville with a celebratory commercial that channels the intersection of community life and national sport. The piece captures a series of vignettes featuring residents and players navigating frozen town streets and local rinks, blending domestic intimacy with the energy of the ice.
Produced with a nostalgic visual language, the campaign leans into live-action techniques to contrast vivid outdoor autumn scenes with the crisp interior of the arena. Agency partner Rethink led the creative direction, supported by PR efforts from Zeno Group Canada and media strategy by Carat Canada.
