Kraft Heinz
Mayonnaise
Brand
ProjectMayonnaise
Date
Jan 2025
Description
Kraft Heinz presents a commercial spot for their mayonnaise, focusing on the sensory qualities of the product. The project leans into a clean and glossy aesthetic, highlighting the texture of the condiment through deliberate macro cinematography. Developed by Wieden+Kennedy London, the campaign utilizes a live-action technique to capture thick, white swirls. Studio Philotheus Nisch managed production duties, while No.8ldn executed the post-production and visual effects, integrating dynamic text overlays across the frames.
Style
Horizontal, Commercial, Clean, Glossy
Techniques
Macro
Industries
CPG / Packaged Food
Color
Cream
Background
Paper Texture
Context
TVC / TV Commercial
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