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Cheetos: Cheetos Flamin’ Hot Dill Pickle

Brand
Cheetos
Date

Mar 2026

Description

Cheetos introduces the Flamin’ Hot Dill Pickle flavor through a comedic spot featuring rapper Megan Thee Stallion. The film centers on a narrative where the artist navigates a detailed miniature city model set, employing live-action technique and integrated VFX / visual effects to blend her into the environment. Creative direction by GUT Miami and production by RadicalMedia US drive the project's visual identity. The narrative shifts from the stylized urban diorama to a recording studio setting featuring an appearance by Chad Kroeger. Post-production and visual effects were managed by PS260 and Company 3 LA, with audio finishing by Laura Lamb Patterson.

Style

Humorous, Horizontal, Commercial, Clean

Techniques

VFX / visual effects

Industries
CPG / Packaged Food
Color
Jet Black
Crimson
Background

Set-dressed

Context

TVC / TV Commercial

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