Cheetos Cheetos x Wednesday 2026

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Cheetos bridges its playful brand identity with pop-culture narrative in this crossover spot featuring the iconic character Thing from the series Wednesday. The film leans into a classic boardroom casting setup, using a commercial aesthetic to frame an audition where Thing interacts directly with the product. Produced by SMUGGLER and directed by the creative teams at Goodby Silverstein & Partners, the project utilizes live-action technique to maintain a crisp, clean visual tone. Mirada handled post-production and VFX, ensuring the integration of the character remains central to the narrative flow across the boardroom setting.