Cheetos: Cheetos x Wednesday
Brand
Date
Jun 2026
Description
Cheetos bridges its playful brand identity with pop-culture narrative in this crossover spot featuring the iconic character Thing from the series Wednesday. The film leans into a classic boardroom casting setup, using a commercial aesthetic to frame an audition where Thing interacts directly with the product. Produced by SMUGGLER and directed by the creative teams at Goodby Silverstein & Partners, the project utilizes live-action technique to maintain a crisp, clean visual tone. Mirada handled post-production and VFX, ensuring the integration of the character remains central to the narrative flow across the boardroom setting.
Style
Horizontal, Commercial, Clean
Industries
Color
Chocolate
Medium Grey
Pure White
Background
Office
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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