Cheetos
Cheetos x Wednesday
Brand
ProjectCheetos x Wednesday
Date
Jun 2026
Description
Cheetos bridges the gap between commercial snack marketing and gothic pop culture in this spot, "Cheetos x Wednesday." The campaign leans into a live-action narrative that features a boardroom casting panel interacting with Thing, the iconic character from the "Wednesday" franchise. The production, supported by agencies Goodby Silverstein & Partners and Omnicom Production, utilizes a clean, high-production aesthetic to balance the brand's playful identity with the series' dark atmosphere. Filmed within a wood-paneled office environment, the spot captures crisp, commercial detail while maintaining a focused, character-driven interaction.
Style
Horizontal, Commercial, Clean
Industries
CPG / Packaged Food
Color
Chocolate
Medium Grey
Pure White
Background
Office
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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