TSB Lloyds
Featured TSB Lloyds projects
This week's top TSB Lloyds projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
TSB Lloyds · Save The Change
TSB Lloyds presents 'Save The Change,' an animated commercial that utilizes a stylized stop-motion aesthetic to depict a journey through a snowy winter landscape. Produced by Studio AKA with creative direction from agency RKCR/Y&R, the film centers on a passenger observing the wintry countryside from a train carriage. The project leans into a cinematic visual approach, utilizing cool, muted tones to capture the atmospheric setting. Sound design by Chernin complements the animation, grounding the narrative through the interior of the train as it travels past rural scenery.
TSB Lloyds · For The Journey
TSB Lloyds presents For The Journey, an animated commercial that leans into narrative storytelling through a stylized train voyage. The piece follows an elderly man and a young woman as they travel through a shifting landscape, moving from rural fields of yellow flowers to urban environments. Produced by Studio AKA with creative agency RKCR/Y&R, the spot utilises 3D render / CGI techniques to create distinctive character proportions and expressive features. The aesthetic is defined by cinematic camera movements and soft lighting, supported by a distinct soundscape provided by Chernin.
TSB Lloyds · Phew
TSB Lloyds presents 'Phew,' an animated commercial that navigates the aftermath of a home burglary through a narrative lens. Produced by Studio AKA with creative direction from agency RKCR/Y&R, the piece employs 3D render / CGI techniques to frame a domestic scene disrupted by an unexpected visitor. The storytelling leans into a humorous tone, balancing the tension of a ransacked kitchen with a minimalist aesthetic. Accompanied by a score from Chernin, the animation focuses on character design and warm lighting to convey the narrative arc from discovery to resolution.
TSB Lloyds · Forrest
TSB Lloyds presents Forrest, a narrative-driven animated commercial produced by Studio AKA with creative direction from agency partners RKCR/Y&R. The spot follows a central character traversing a winding woodland path, utilizing detailed 3D render/CGI techniques to bring the setting to life. The film leans into a cinematic aesthetic, characterized by warm lighting and dappled forest canopy shadows. Sound design and original music for the project were provided by Chernin.
TSB Lloyds · Kiki
TSB Lloyds presents Kiki, an animated commercial that leverages detailed 3D render / CGI character modeling to establish its narrative. The film, created by Studio AKA, is set within a pastoral countryside landscape defined by rolling hills and soft, natural light. The project channels a whimsical aesthetic through its stop-motion style animation. The work was developed by agency RKCR/Y&R, with sound and music design provided by Chernin.
TSB Lloyds · General Insurance
TSB Lloyds introduces its latest finance campaign with a narrative-driven commercial that blends surrealism and character animation. Produced by Studio AKA with creative direction from RKCR/Y&R, the spot depicts a flooded landscape navigated by characters in a small boat, juxtaposed against a sleek, elevated train line. The project leans into a minimalist aesthetic, utilizing 3D render and CGI techniques to construct detailed environments and intricate water reflections. Sound design and music were provided by Chernin, supporting the whimsical visual storytelling throughout the cinematic sequence.
TSB Lloyds · Hello
TSB Lloyds presents Hello, a commercial campaign produced by Studio AKA with creative agency support from RKCR/Y&R. The spot captures everyday interactions across a local neighborhood, following a first-person perspective that moves through street scenes, from bank cashpoints to local shops and residential settings. Utilizing a hand-crafted 3D render/CGI animation style, the project emphasizes warm lighting and intricate town square architecture. Sound design for the campaign was provided by Chernin.
TSB Lloyds · Current Account
TSB Lloyds introduces its current account offering through a 3D animated campaign, featuring stylized characters navigating a bustling urban commute. The project integrates cinematic cityscapes with a vibrant palette of blue and green, maintaining a clean visual identity throughout the film. Produced by Studio AKA with creative agency RKCR/Y&R, the spot relies on precise character animation and warm, atmospheric framing to define the visual narrative. Sound design for the campaign was provided by Chernin, supporting the 3D render/CGI aesthetic with a cohesive audio landscape.
TSB Lloyds · Mortgages
TSB Lloyds approaches their mortgage offering through a whimsical 3D animated commercial, produced by Studio AKA. The campaign features a stylized train journey winding through a rolling countryside, populated by character-driven scenes that visualize the transition between houses and evolving landscapes. The project was developed alongside creative agency RKCR/Y&R, leaning into a distinct aesthetic that blends architectural precision with organic, vibrant world-building. Accompanied by a bespoke score from Chernin, the commercial utilizes cinematic camera movements and CGI animation techniques to represent the property-focused narrative.
TSB Lloyds · Supermarket
TSB Lloyds brings its brand narrative to a retail setting in this commercial project. The spot features stylized characters interacting within a supermarket checkout environment, focusing on a visual metaphor where family members navigate long, winding grocery receipts. Produced by Studio AKA with creative agency RKCR/Y&R, the work utilizes clean 3D character animation to establish its narrative. The execution relies on a playful aesthetic, incorporating a humorous tone and precise 3D render/CGI techniques to highlight the interaction between the characters and the receipts.
TSB Lloyds · Snow
TSB Lloyds presents 'Snow,' an animated commercial campaign that utilizes stylized 3D character animation to depict a whimsical domestic repair scenario. Produced by Studio AKA with creative direction from RKCR/Y&R, the spot features a narrative centered on an indoor ceiling repair amidst drifting snow and covered furniture. The work leans into a cinematic and surreal aesthetic, employing warm lighting to ground the digital assets. Music for the project was provided by Chernin.
TSB Lloyds · Pram
TSB Lloyds presents 'Pram,' an animated commercial spot that centres on an expectant couple navigating a brightly lit baby store. Produced by Studio AKA with creative support from RKCR/Y&R, the film leans into a playful narrative style. The project utilizes 3D render / CGI techniques to bring the detailed retail environment and characters to life. The execution features warm lighting and smooth animation throughout the sequence, which includes sound design by Chernin.
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