Country Road
Country Road's minimalist stylebooks and campaigns across high street fashion
Featured Country Road projects
This week's top Country Road projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Country Road · Father's Day 2025 Campaign
Country Road presents its Father's Day 2025 campaign, a series of lifestyle and commercial portraits that celebrate outdoor heritage and effortless tailoring. Photographed by Simon Lekias with creative direction by Rupert Carr-gregg, the project draws on a warm, earthy palette that bridges coastal landscapes and arid terrain, anchored by a focus on high-street fashion staples. The execution relies on a blend of crisp, hard light in controlled studio settings and soft, golden-hour natural light for location shots. The imagery emphasises a tactile, minimalist aesthetic, featuring relaxed denim, structured knitwear, and classic shirting. With production support from hair stylist Joel Forman and make-up artist Linda Jefferyes, the campaign utilizes a clean, direct approach that keeps the focus on the collection's texture and versatile design language.
Project Country Road · Country Road Stylebook
The Country Road Stylebook presents a series of fashion editorials featuring a blend of lifestyle-focused portraiture. The collection emphasizes varied textures and layered styling, ranging from denim-forward outfits on a coastal pier to high-contrast monochrome portraits and sharp, contemporary attire in residential settings. Photographed with a focus on natural light and analogue film techniques, the project maintains a consistent aesthetic across diverse environments. The imagery utilizes a desaturated and earthy color palette to highlight the fabric and form of the clothing. Hair styling for the project was provided by Joel Forman.
Project Country Road · Country Road - 50 years together
Country Road commemorates its 50-year milestone with a campaign that leans into clean, editorial portraiture. The imagery highlights the brand's minimalist aesthetic through a series of studio-based portraits that emphasise garment texture and timeless silhouettes. The project, led by creative director Rupert Carr-gregg, utilises monochromatic tones and analogue film techniques to frame the brand's enduring style. Photographer Daniel Goode captures a singular focus on the subject, supported by styling from Sarah Seferis, hair by Joel Forman, and make-up by Isabella Schimid.
Project Country Road · 50 Years Campaign
The Country Road 50 Years Campaign commemorates the brand's milestone through a series of expansive, desert-based portraits. Shot on location in an arid, open landscape, the campaign leans into a documentary-style aesthetic that prioritizes natural light and raw, earthy textures. The visual identity of the project is defined by the use of analogue film techniques, capturing a candid, lifestyle-focused narrative that emphasizes connection and heritage. Photographer Simon Lekias and creative director Rupert Carr-Gregg lead the visual execution, utilizing the vast terrain to frame both group portraits and intimate editorial shots. The styling across the collection highlights classic wardrobe staples, consistent with the brand's long-standing design language, set against contrasting backdrops of corrugated iron and the remote desert horizon.
Project Country Road · Autumn Winter 25 Campaign
Country Road's Autumn Winter 25 campaign captures the spirit of the season through a blend of editorial precision and commercial functionality. Photographed by Simon Lekias under the creative direction of Rupert Carr-gregg, the series draws on natural light to highlight the clean lines and layered textures of the collection. From urban street settings to sharp architectural backdrops, the campaign prioritizes a sophisticated aesthetic. The imagery features a mix of portrait and motion-focused compositions, utilizing an analogue-inspired approach to emphasize the apparel's tactile quality. Hair and makeup styling by Alan White and Linda Jefferyes respectively complete the look, grounding the collection in a refined, minimalist palette.
Project Country Road · Country Road
Country Road presents an editorial-driven fashion campaign capturing everyday movement within an urban setting. The series explores seasonal textures and clean silhouettes, ranging from structured silk blouses and linen dresses to tailored satin suiting. Shot across various city locations, the project utilises a mix of natural light and direct flash photography to differentiate between candid street-style moments and composed commercial portraits. Hair stylist Alan White contributes to the polished aesthetic of the collection, reinforcing the brand's focus on contemporary wardrobe essentials.
Project Country Road · Country Road- August 2024
Country Road presents its August 2024 fashion campaign, captured by photographer Hector Clark. The series moves between controlled studio portraiture and expansive outdoor environments, showcasing a range of editorial compositions and textile textures. The project utilizes monochrome grading across its portrait and beach-side assets, leaning into clean, high-contrast imagery. Moody, desaturated tones define the outdoor fashion portraits, while the series as a whole relies on natural light and a stripped-back aesthetic to maintain visual cohesion.
Project Country Road · Country Road
Country Road presents this fashion campaign featuring a diverse group of models styled in a series of layered knitwear, structured coats, and tailored skirts. The imagery leans into an authentic, energetic aesthetic, focusing on dynamic movement and candid interaction. Photographer Hector Clark captures the subjects against a rustic stone backdrop. The production utilizes natural light and an analogue / film style to emphasize a warm, playful lifestyle narrative.
Project Country Road · Mothers Day Campaign
Country Road presents its Mother's Day campaign, a series of portraits captured by photographer Hector Clark. The project highlights a selection of seasonal knitwear and outerwear through both commercial studio shots and intimate, editorial-style imagery. Utilizing a combination of monochrome aesthetics and warm-toned analogue film techniques, the campaign focuses on texture and composition. The visuals shift between clean, high-contrast studio setups and contemplative lifestyle moments, documenting the subjects in carefully curated environments.
Project Country Road · Gemma Ward
Country Road presents an editorial fashion campaign featuring Gemma Ward. The series channels a minimalist aesthetic, utilizing monochromatic palettes and clean studio environments to emphasize both the apparel and brand accessories. Photographer Simon Eeles captures the portraiture and product shots, working alongside fashion stylists Maddy McKee and Sarah Seferis to curate the silhouettes. The production features hair styling by Joel Forman and make-up artistry by Linda Jefferyes, with production management provided by Nadia Cech.
Project Country Road · February Style Book
Country Road presents its February Style Book, a seasonal fashion editorial campaign that leans into clean, minimalist aesthetics. The collection is captured through a series of studio portraits and lifestyle-driven shots, focusing on the interplay of rich textures—from glossy satin blazers to structured tailoring—against bold, monochromatic backdrops. Photographed by Daniel Goode, the project employs soft, directional lighting and natural light to elevate the apparel. The imagery leans into a deliberate, candid energy, utilising analogue film techniques to frame the garments in a high-street fashion context.
Project Country Road · For The Commute AW25
Country Road's 'For The Commute AW25' collection leans into a polished, urban narrative, framing contemporary wardrobe staples against the rhythm of city life. The campaign follows a series of candid, commuter-inspired moments, ranging from transit interiors to quiet street-side encounters. Photographer Simon Lekias captures the collection through an editorial lens, utilizing natural light to emphasize the tactile quality of knitwear, structured tailoring, and rich, earth-toned textiles. With fashion styling by Sarah Seferis and hair by Alan White, the imagery maintains a clean, sophisticated aesthetic that bridges functional design with seasonal style. Make-up artistry by Linda Jefferyes further refines the look, grounding the collection in a grounded, metropolitan sensibility.
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