TSB Lloyds: Mortgages
Brand
Date
Jan 2025
Description
TSB Lloyds approaches their mortgage offering through a whimsical 3D animated commercial, produced by Studio AKA. The campaign features a stylized train journey winding through a rolling countryside, populated by character-driven scenes that visualize the transition between houses and evolving landscapes. The project was developed alongside creative agency RKCR/Y&R, leaning into a distinct aesthetic that blends architectural precision with organic, vibrant world-building. Accompanied by a bespoke score from Chernin, the commercial utilizes cinematic camera movements and CGI animation techniques to represent the property-focused narrative.
Style
Horizontal, Cinematic, Organic
Techniques
Animation, 3D render / CGI
Industries
Color
Forest Green
Royal Blue
Pure White
Background
Mountain
Context
TVC / TV Commercial
Associated creatives
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