TSB Lloyds
Mortgages
Brand
ProjectMortgages
Date
Jan 2025
Description
TSB Lloyds explores the mortgage journey in this animated commercial, produced in collaboration with creative agency RKCR/Y&R. The film depicts a whimsical train travel sequence across a rolling countryside, framing the movement between houses and scenic environments through 3D render/CGI techniques. Featuring production by Studio AKA and an original score by Chernin, the work leans into a cinematic aesthetic. The narrative uses dynamic camera angles and detailed architectural motifs to illustrate property and housing themes within an imaginative, organic visual landscape.
Style
Horizontal, Cinematic, Organic
Techniques
Animation, 3D render / CGI
Industries
Banking
Color
Forest Green
Royal Blue
Pure White
Background
Mountain
Context
TVC / TV Commercial
Associated creatives
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