TSB Lloyds
Current Account
Brand
ProjectCurrent Account
Date
Jan 2025
Description
This animated commercial for TSB Lloyds, developed by agency RKCR/Y&R and produced by Studio AKA, highlights the brand’s Current Account offering. The work employs cinematic 3D render/CGI techniques to follow stylized characters navigating an urban commute. Featuring sound design by Chernin, the animation leans into a vibrant color palette of blues and greens. The production integrates character-driven storytelling with detailed cityscapes to maintain a clean aesthetic across the motion piece.
Style
Horizontal, Cinematic, Warm, Clean
Techniques
Animation, 3D render / CGI
Industries
Banking
Color
Royal Blue
Forest Green
Background
Street
Context
TVC / TV Commercial
Associated creatives
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