TSB Lloyds: Current Account
Brand
Date
Jan 2025
Description
TSB Lloyds introduces its current account offering through a 3D animated campaign, featuring stylized characters navigating a bustling urban commute. The project integrates cinematic cityscapes with a vibrant palette of blue and green, maintaining a clean visual identity throughout the film. Produced by Studio AKA with creative agency RKCR/Y&R, the spot relies on precise character animation and warm, atmospheric framing to define the visual narrative. Sound design for the campaign was provided by Chernin, supporting the 3D render/CGI aesthetic with a cohesive audio landscape.
Style
Horizontal, Cinematic, Warm, Clean
Techniques
Animation, 3D render / CGI
Industries
Color
Royal Blue
Forest Green
Background
Street
Context
TVC / TV Commercial
Associated creatives
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