TSB Lloyds
General Insurance
Brand
ProjectGeneral Insurance
Date
Jan 2025
Description
TSB Lloyds presents a surreal exploration of coverage in this animated commercial for their General Insurance division. The narrative depicts a whimsical, flooded landscape where characters navigate in a small boat while a sleek green train passes along raised tracks. Produced by Studio AKA with creative development from agency RKCR/Y&R, the spot features playful character animation and detailed CGI environments. The execution leans into a minimalist aesthetic with 3D render and cinematic lighting techniques. Sound design and composition are provided by Chernin.
Style
Horizontal, Cinematic, playful, Minimalist
Techniques
Animation, 3D render / CGI
Industries
Insurance
Context
TVC / TV Commercial
Associated creatives
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