TSB Lloyds

Phew

Brand

ProjectPhew

Date

Jan 2025

Description

TSB Lloyds' 'Phew' campaign, produced by Studio AKA with creative direction from RKCR/Y&R, explores the relief of comprehensive home insurance through an animated narrative. The spot centres on a character dealing with the aftermath of a burglary, utilising detailed 3D render / CGI to depict a ransacked home setting. The commercial balances a humorous tone with a minimalist visual approach. Character design and warm lighting guide the viewer through the narrative, from the initial shock of the burglary to the resolution provided by a policy check. Sound design and music by Chernin complement the visual sequence.

Style

Humorous, Horizontal, Cinematic, Minimalist

Techniques

Animation, 3D render / CGI

Industries

Banking

Color

Mustard

Chocolate

Background

Kitchen

Context