
Ferrero
Featured Ferrero projects
This week's top Ferrero projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Ferrero · Kinder Kornetti Chocolate
This commercial for Ferrero Kinder Kornetti Chocolate highlights the production process through detailed macro cinematography. The spot focuses on the tactile elements of baking, from the initial rolling of textured dough to the final pour of liquid chocolate over fresh pastries. Produced by 360FX with agency support from Pubbliregia, the film utilizes live-action technique and warm lighting to emphasize the flaky composition of the product. The sequence highlights the preparation stages in a clean, high-contrast visual style.
Ferrero · Kinder Brioss
This commercial campaign for Ferrero highlights the artisanal preparation of Kinder Brioss pastry products. The production leans into a clean, tactile aesthetic, utilising macro-style cinematography to capture the movement of flour, eggs, and dough against warm natural light. Produced by Pubbliregia and 360FX, the work frames the baking process through focused live-action technique, emphasising the textural quality of the ingredients and finished sponge. The visuals rely on bright, high-key lighting to maintain a clean kitchen atmosphere throughout the narrative.
Ferrero · Kinder Paradiso
This food and beverage commercial for Ferrero showcases the Kinder Paradiso sponge cake. The film focuses on the tactile assembly of the dessert, beginning with a macro perspective of ingredients like flour and egg yolk before moving through the layering process. The production, handled by Pubbliregia and 360FX, utilizes a clean and bright aesthetic to accentuate the product's texture. The piece leans into macro photography and 3D render / CGI techniques to illustrate the crumb structure of the sponge and the viscosity of the cream, resulting in a concise, high-detail vertical film.
Ferrero · Blue Bunny Ice Cream - Mini Swirls
This commercial campaign for Blue Bunny Mini Swirls leans into high-fidelity visuals to spotlight the product architecture. Through a sequence of macro shots, the production deconstructs the assembly of the dessert, from the interior coating of the waffle cone to the final application of a crisp chocolate shell. Produced by 360FX, the spot utilizes a clean, high-contrast aesthetic to frame the ingredients. The execution relies on a blend of 3D render and CGI techniques to maintain visual consistency, complemented by rhythmic on-screen text that highlights individual components throughout the preparation sequence.
Ferrero · Rocher Golden Star
Ferrero presents the Golden Star commercial, a product-focused spot highlighting the hazelnut-filled milk chocolate confections. The campaign centres on the visual appeal of the star-shaped treats, using a mix of live-action technique and 3D render/CGI to showcase the chocolate's texture and glossy finish. The aesthetic leans into a warm, shimmering atmosphere, with individual pieces presented in their signature golden packaging. Creative direction and execution were managed by Pubbliregia, with production handled by 360FX.
Ferrero · Kinder Pinguì Sacher
This commercial for the Ferrero Kinder Pinguì Sacher limited-edition launch blends animation with live-action product storytelling. The film features a branded mascot in a stylized interior setting, transitioning into macro cinematography that highlights the product’s chocolate coating, milky cream, and apricot heart filling. The production, led by agency and creative partner Pubbliregia with 360FX, incorporates warm tones and clean art direction throughout the sequence. The spot concludes with product-focused shots featuring the limited-edition packaging alongside the brand mascot, emphasizing the visual texture of the ingredients.
Ferrero · Rocher Santa Claus
This festive commercial for Ferrero features the brand's chocolate Santa Claus, highlighting the confectionery's signature milk chocolate and crushed hazelnut composition. The production leans into 3D render and CGI techniques to showcase smooth, fluid motion as liquid chocolate cascades over the holiday figure. Set against a shimmering golden background, the animation utilizes a warm, golden hour aesthetic to emphasize the premium nature of the product. The project was created by agency Pubbliregia with production by 360FX.
Ferrero · Plumcake
Ferrero captures a morning routine in this commercial for Plumcake, focusing on the sensory qualities of the product. The film uses live-action technique to feature a young couple in a domestic kitchen, highlighting the snack's texture through close-ups of the cake being handled and consumed. The spot incorporates abstract sequences of yogurt and almonds, set against warm lighting and a clean aesthetic. Production was handled by 360FX, with post-production and VFX provided by Laconic.
Ferrero · Kinder Plumcake - Greek Yogurt (Demo)
This commercial for Ferrero features a focus on the ingredients of the Kinder Plumcake, specifically highlighting the integration of Greek yogurt with the cake batter. The spot uses macro cinematography to capture the interaction between the smooth yogurt and the textured cake mix. Produced by 360FX with creative input from agency Pubbliregia, the piece employs a clean, polished live-action technique. The high-key lighting design emphasizes the product textures through precise close-ups and steady, fluid camera movements.
Ferrero · Kinder Plumcake - Carrots and Almonds (Demo)
This commercial spot for Ferrero introduces the Kinder Plumcake, featuring a focus on the specific ingredients of carrots and almonds. The production, executed by 360FX with creative direction from Pubbliregia, utilizes high-speed cinematography to document the preparation process. The film leans into a warm, clean aesthetic, capturing the textures of raw ingredients through slow-motion sequences of batter pouring and almond placement. The project delivers a product-centric view of the baking process, showcasing the individual snack cakes as they take shape in their paper liners.
Ferrero · Kinder Fetta al Latte Mirtillo
This commercial campaign for Ferrero Kinder Fetta al Latte Mirtillo focuses on the snack's distinct textures through macro product cinematography. The visual narrative centres on the interplay between the cream and the blueberry filling, using a dark, atmospheric palette to emphasize the brand's core ingredients. Produced by 360FX with creative direction from Pubbliregia, the spot leans into a glossy aesthetic. The film utilizes a combination of fluid motion and 3D render/CGI techniques to highlight the structural layering of the chocolate sponge and fruit filling.
Ferrero · "Meet the Rest"
Ferrero’s 'Meet the Rest' is an animated commercial spot produced by Animated Storyboards that centers on the themes of reunion and gifting during the Lunar New Year holiday. Utilizing 3D render and CGI techniques, the narrative depicts a family gathering indoors, decorated with traditional lanterns and string lights. The work maintains a clean and warm aesthetic throughout the 3D animated sequence, focusing on the connection between the characters during the celebratory holiday period.
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