TSB Lloyds
Snow
Brand
ProjectSnow
Date
Jan 2025
Description
TSB Lloyds brings a whimsical narrative to its insurance services in the animated commercial 'Snow.' Produced by Studio AKA, the spot features stylized 3D character animation that leans into a surreal aesthetic, depicting a household scene where interior repairs meet unexpected wintry conditions. The project incorporates a humorous tone, highlighted by the contrast between a domestic ceiling repair and an indoor snowfall. With agency creative led by RKCR/Y&R and a score composed by Chernin, the film uses warm lighting and character-driven storytelling to ground the cinematic CGI sequence.
Style
Humorous, Horizontal, Cinematic, Surreal
Techniques
Animation, 3D render / CGI
Industries
Insurance
Color
Navy
Burgundy
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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