TSB Lloyds: Snow
Brand
Date
Jan 2025
Description
TSB Lloyds presents 'Snow,' an animated commercial campaign that utilizes stylized 3D character animation to depict a whimsical domestic repair scenario. Produced by Studio AKA with creative direction from RKCR/Y&R, the spot features a narrative centered on an indoor ceiling repair amidst drifting snow and covered furniture. The work leans into a cinematic and surreal aesthetic, employing warm lighting to ground the digital assets. Music for the project was provided by Chernin.
Style
Humorous, Horizontal, Cinematic, Surreal
Techniques
Animation, 3D render / CGI
Industries
Color
Navy
Burgundy
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.