TSB Lloyds presents 'Snow,' an animated commercial campaign that utilizes stylized 3D character animation to depict a whimsical domestic repair scenario. Produced by Studio AKA with creative direction from RKCR/Y&R, the spot features a narrative centered on an indoor ceiling repair amidst drifting snow and covered furniture.
The work leans into a cinematic and surreal aesthetic, employing warm lighting to ground the digital assets. Music for the project was provided by Chernin.
