TSB Lloyds: Forrest
Brand
Date
Jan 2025
Description
TSB Lloyds presents Forrest, a narrative-driven animated commercial produced by Studio AKA with creative direction from agency partners RKCR/Y&R. The spot follows a central character traversing a winding woodland path, utilizing detailed 3D render/CGI techniques to bring the setting to life. The film leans into a cinematic aesthetic, characterized by warm lighting and dappled forest canopy shadows. Sound design and original music for the project were provided by Chernin.
Style
Horizontal, Cinematic, Warm
Techniques
Animation, 3D render / CGI
Industries
Color
Burgundy
Jet Black
Camel
Background
Forest
Context
TVC / TV Commercial
Associated creatives
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