TSB Lloyds
Forrest
Brand
ProjectForrest
Date
Jan 2025
Description
This animated commercial for TSB Lloyds, titled Forrest, leverages 3D render/CGI techniques to create a cinematic exploration of a character’s journey. Produced by Studio AKA, the spot follows a traveller through a sun-drenched woodland, blending detailed environment design with fluid character movement. Developed in collaboration with agency RKCR/Y&R, the piece maintains a warm aesthetic throughout its narrative. Sound design and music by Chernin complement the visual composition, which features a horizontal format and a distinct, rich colour palette.
Style
Horizontal, Cinematic, Warm
Techniques
Animation, 3D render / CGI
Industries
Banking
Color
Burgundy
Jet Black
Camel
Background
Forest
Context
TVC / TV Commercial
Associated creatives
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