Diageo
Featured Diageo projects
This week's top Diageo projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Diageo · Johnnie Walker
Diageo introduces a new animated film for Johnnie Walker, produced in collaboration with Studio AKA and BBH London. The piece leans into a stylized narrative, utilizing low-poly visual aesthetics and 3D render/CGI techniques to navigate a series of abstract landscapes. The film transitions from angular, geometric exterior environments into atmospheric interior scenes. Sound design by Photek underscores the sequence, which prioritizes a monochrome palette and dramatic lighting to define its character-driven animation.
Diageo · Inside the Johnnie Walker Vault
Diageo invites viewers into the Johnnie Walker Vault, a cinematic piece documenting the brand's rare whisky archives. The film explores the meticulous nature of the blending process, featuring a subject who examines glass vessels and beakers within an atmospheric subterranean setting. The production employs a warm, cinematic visual style, utilizing low-key lighting to emphasize the textures of the archival workspace. The project highlights the heritage and craftsmanship inherent to the archives through a deliberate, intimate focus on the blending process.
Diageo · Vodka x Diageo x Lime Cordiale
Diageo presents this commercial spot, focusing on the preparation of a cocktail recipe within a casual, domestic environment. The film leans into a playful and clean aesthetic, featuring two individuals guiding viewers through the steps of mixing spirits at a home bar cart. Shot by cinematographer Liam V DP, the project utilizes natural lighting and smooth camera motion to highlight the process of crafting the drink. The execution emphasizes the ingredients and the relaxed atmosphere of the setting.
Diageo · Crown Royal x Realtree - 6s - OP1
Diageo presents a campaign collaboration between Crown Royal and Realtree, captured in this 6-second spot. The film features a lakeside setting at dusk, focusing on the product packaging and the outdoor-inspired aesthetic shared by the two brands. The production, handled by Makers, utilizes live-action technique to establish a cinematic and moody atmosphere. The visual narrative highlights the whiskey brand's rugged positioning through muted lighting and natural textures.
Diageo · Crown Royal x Realtree - 6s - OP2
Diageo presents a commercial campaign for the Crown Royal x Realtree collaboration, captured through a live-action technique. The 6-second film centers on an intimate evening gathering set against a dark woodland backdrop. The visual narrative features a group of friends interacting around a wooden table, with the composition highlighting the product placement under the soft glow of string lights and candles. Production was handled by Makers, utilizing a warm aesthetic to anchor the rustic outdoor theme within the alcoholic beverage category.
Diageo · Crown Royal x Realtree - 6s - OP3
Diageo presents a six-second campaign spot for the Crown Royal x Realtree collaboration. The commercial features outdoor imagery where a subject in camo-print attire tosses a signature velvet bag, transitioning to a product shot of the brand's whiskey on a rustic wooden table. Utilizing live-action technique and warm natural lighting, the short-form video positions the whiskey within an ambient, outdoor-focused aesthetic. Production was handled by Makers.
Diageo · Crown Royal x Realtree - 6s - OP4
Diageo presents a 6-second commercial spot for Crown Royal and Realtree, highlighting a social gathering set within a woodland environment. The film utilizes live-action techniques and natural light to capture an outdoor assembly among friends. The project leans into a warm aesthetic, showcasing candid interactions as participants share beverages in a forested setting. Production for the campaign was handled by Makers.
Diageo · Crown Royal x Realtree - 6s - OP5
Diageo’s latest campaign for Crown Royal, created in partnership with Realtree, centers on a collaborative product launch. The spot features a live-action narrative set within a forest environment, highlighting the crossover between the spirits brand and outdoor lifestyle aesthetics. Produced by Makers, the commercial leans into a rustic, naturalistic aesthetic. The visuals utilize warm, natural lighting to emphasize the texture of the camouflage-themed bottle and apparel, grounding the collaboration in an outdoor-focused context.
Diageo · Crown Royal x Realtree - 15s
Diageo presents this 15-second commercial for the Crown Royal x Realtree collaboration. The spot highlights an outdoor lifestyle narrative, set against a rustic woodland backdrop, integrating product shots of the signature bottle and iconic purple bag. Produced by Makers, the campaign utilizes a live-action technique to capture the collaboration’s aesthetic. The visual approach leans into earthy tones and natural lighting to emphasize the forest setting.
Diageo · Crown Royal x Realtree - 30s
Diageo brings together spirits and outdoor recreation in this campaign for Crown Royal x Realtree. The 30-second spot centres on a social gathering within a wooded environment, bridging a rustic lifestyle aesthetic with the brand's established identity. The execution uses a warm, natural light palette, favouring a golden hour aesthetic that illuminates the outdoor setting. Featuring live-action footage of gatherings around a wooden table, the production emphasises casual interactions and the preparation of drinks, highlighting the collaboration through integrated branding and outdoor-focused apparel.
Diageo · Men in Sheds on a Mission to Help Spark Life-Changing Conversations
Diageo explores themes of connection and dialogue in this project, which captures personal interactions within a shed-based workshop setting. The production adopts a documentary approach, focusing on candid exchanges and the collaborative process of building conversation. With production support from Hey Sam and creative direction by Blurred, the footage utilizes a clean, live-action technique to document the participants. The aesthetic relies on natural light and an analogue-inspired film quality to frame the outdoor interactions.
Diageo · Sundays at The Triple Nickel Full Film
Diageo presents Sundays at The Triple Nickel, a documentary film detailing the long-standing tradition of free jazz concerts hosted by Marjorie Eliot in her Harlem home. The piece channels an intimate, grounded perspective on community and musical heritage. Produced and finished by Stept Studios, the film utilizes documentary framing and a warm, nostalgic color palette to capture the atmosphere of the gatherings. The visual narrative is enhanced by an analogue film aesthetic that underscores the history of the location.
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