TSB Lloyds
Supermarket
Brand
ProjectSupermarket
Date
Jan 2025
Description
TSB Lloyds' Supermarket campaign features a series of characters navigating the intricacies of everyday retail in a commercial spot. Produced by Studio AKA with creative agency RKCR/Y&R, the film leans into a humorous narrative centered on the visual metaphor of long, winding receipts at a checkout counter. The work utilizes 3D character animation to render a clean, stylized environment. Featuring an original score by Chernin, the project highlights the brand's presence in the banking and finance sector through a highly detailed, playful aesthetic.
Style
Humorous, Vertical, Commercial, Clean
Techniques
Animation, 3D render / CGI
Industries
Banking
Color
Navy
Pure White
Crimson
Background
Retail Store
Context
TVC / TV Commercial
Associated creatives
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