TSB Lloyds: Supermarket
Brand
Date
Jan 2025
Description
TSB Lloyds brings its brand narrative to a retail setting in this commercial project. The spot features stylized characters interacting within a supermarket checkout environment, focusing on a visual metaphor where family members navigate long, winding grocery receipts. Produced by Studio AKA with creative agency RKCR/Y&R, the work utilizes clean 3D character animation to establish its narrative. The execution relies on a playful aesthetic, incorporating a humorous tone and precise 3D render/CGI techniques to highlight the interaction between the characters and the receipts.
Style
Humorous, Vertical, Commercial, Clean
Techniques
Animation, 3D render / CGI
Industries
Color
Navy
Pure White
Crimson
Background
Retail Store
Context
TVC / TV Commercial
Associated creatives
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