TSB Lloyds
Pram
Brand
ProjectPram
Date
Jan 2025
Description
TSB Lloyds presents 'Pram,' an animated commercial developed with agency support from RKCR/Y&R. The narrative centers on an expectant couple navigating a baby store, utilizing stylized 3D animation to craft its character-driven vignettes. Produced by Studio AKA, the piece leans into a clean, warm aesthetic. The execution features high-end lighting and smooth character animation, with sound design by Chernin providing the atmospheric backdrop.
Style
Horizontal, Cinematic, Warm, Clean
Techniques
Animation, 3D render / CGI
Industries
Banking
Color
Navy
Beige
Pure White
Background
Retail Store
Context
TVC / TV Commercial
Associated creatives
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