TSB Lloyds presents 'Pram,' an animated commercial spot that centres on an expectant couple navigating a brightly lit baby store. Produced by Studio AKA with creative support from RKCR/Y&R, the film leans into a playful narrative style.
The project utilizes 3D render / CGI techniques to bring the detailed retail environment and characters to life. The execution features warm lighting and smooth animation throughout the sequence, which includes sound design by Chernin.
