TSB Lloyds: Pram
Brand
Date
Jan 2025
Description
TSB Lloyds presents 'Pram,' an animated commercial spot that centres on an expectant couple navigating a brightly lit baby store. Produced by Studio AKA with creative support from RKCR/Y&R, the film leans into a playful narrative style. The project utilizes 3D render / CGI techniques to bring the detailed retail environment and characters to life. The execution features warm lighting and smooth animation throughout the sequence, which includes sound design by Chernin.
Style
Horizontal, Cinematic, Warm, Clean
Techniques
Animation, 3D render / CGI
Industries
Color
Navy
Beige
Pure White
Background
Retail Store
Context
TVC / TV Commercial
Associated creatives
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