TSB Lloyds: Hello
Brand
Date
Jan 2025
Description
TSB Lloyds presents Hello, a commercial campaign produced by Studio AKA with creative agency support from RKCR/Y&R. The spot captures everyday interactions across a local neighborhood, following a first-person perspective that moves through street scenes, from bank cashpoints to local shops and residential settings. Utilizing a hand-crafted 3D render/CGI animation style, the project emphasizes warm lighting and intricate town square architecture. Sound design for the campaign was provided by Chernin.
Style
Horizontal, Commercial, Warm, Minimalist
Techniques
Animation, 3D render / CGI
Industries
Color
Jet Black
Lime
Silver
Background
Street
Context
TVC / TV Commercial
Associated creatives
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