TSB Lloyds

Hello

Brand

Date

Jan 2025

Description

TSB Lloyds brings its community-focused narrative to life in 'Hello,' an animated advertisement produced by Studio AKA. The film features a first-person perspective that navigates a stylized, colorful neighborhood, observing residents as they engage in everyday financial and personal milestones. Developed with creative agency RKCR/Y&R, the piece leans into a hand-crafted visual style. The 3D render / CGI production utilizes warm lighting and minimalist design elements to build a cohesive town square environment, complemented by sound design from Chernin.

Style

Horizontal, Commercial, Warm, Minimalist

Techniques

Animation, 3D render / CGI

Industries

Banking

Color

Jet Black

Lime

Silver

Background

Street