TSB Lloyds presents Hello, a commercial campaign produced by Studio AKA with creative agency support from RKCR/Y&R. The spot captures everyday interactions across a local neighborhood, following a first-person perspective that moves through street scenes, from bank cashpoints to local shops and residential settings.
Utilizing a hand-crafted 3D render/CGI animation style, the project emphasizes warm lighting and intricate town square architecture. Sound design for the campaign was provided by Chernin.
