TSB Lloyds
Kiki
Brand
ProjectKiki
Date
Jan 2025
Description
TSB Lloyds presents Kiki, an animated commercial that leverages detailed 3D stop-motion style animation to build a narrative set within a pastoral landscape. Produced by Studio AKA with creative work by RKCR/Y&R, the spot features vibrant environmental textures and character modeling, anchored by a scenic countryside setting. The film leans into a cinematic aesthetic, utilizing natural lighting and deliberate color grading to emphasize earthy tones and organic vistas. Sound design for the project was provided by Chernin.
Style
Vertical, Cinematic, Warm, Organic
Techniques
Animation, 3D render / CGI
Industries
Banking
Color
Royal Blue
Golden Yellow
Forest Green
Background
Forest
Context
TVC / TV Commercial
Associated creatives
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