TSB Lloyds
Bloodhound
Brand
ProjectBloodhound
Date
Jan 2025
Description
TSB Lloyds presents Bloodhound, an animated commercial campaign developed in partnership with agency RKCR/Y&R and production company Studio AKA. The project highlights stylized 3D characters navigating contrasting environments, ranging from sunlit fields to snowy alpine peaks. The execution relies on precise 3D render/CGI techniques and fluid character animation to build its futuristic aesthetic. Sound design for the project was managed by Chernin.
Style
Horizontal, Commercial, Futuristic
Techniques
Animation, 3D render / CGI
Industries
Banking
Background
Meadow
Context
TVC / TV Commercial
Associated creatives
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