TSB Lloyds: Bloodhound
Brand
Date
Jan 2025
Description
TSB Lloyds presents 'Bloodhound,' a commercial project produced by Studio AKA in collaboration with agency RKCR/Y&R. The campaign utilizes clean 3D rendering to showcase character-driven animation within diverse environments. The narrative features 3D animated figures traversing varied outdoor landscapes, moving from vibrant, sunlit flower fields to high-altitude snowy peaks. The execution centers on smooth character animation and futuristic visual composition, with sound design provided by Chernin.
Style
Horizontal, Commercial, Futuristic
Techniques
Animation, 3D render / CGI
Industries
Background
Meadow
Context
TVC / TV Commercial
Associated creatives
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