Afterpay

Afterpay · Own It

Afterpay presents 'Own It,' a commercial production that utilizes a blend of cinematic live-action sequences and miniature-set vignettes. The project captures characters moving through surreal urban landscapes, residential streets, and retail spaces. The film leans into a vibrant color palette and intricate set design, further enhanced by post-production work led by Daniel Fletcher. The narrative utilizes clean, bold transitions to connect the diverse sequences throughout the production.

Afterpay · Dadvice – AI Messenger Bot

Afterpay introduces the Dadvice AI Messenger Bot in this cinematic commercial, focusing on the specific humor found in common dad archetypes. The spot features a middle-aged character outfitted in full adventure gear, leaning into a gritty, moody aesthetic through deliberate low-key lighting and a nocturnal setting. Produced by Entropico Sydney with agency creative work from Kim Verbrugghe, the film uses a live-action technique to ground the character in a realistic, albeit humorous, domestic environment. Meta supported the campaign's media execution.

Afterpay · Own It 15"

Afterpay presents the Own It 15 commercial, a fast-paced spot capturing a range of retail environments and character portraits. The film utilizes a mix of live-action technique and dynamic visual effects to transition through high-energy sequences, from stylized interior settings to tight close-ups. Developed in collaboration with 72andSunny Sydney and directed through Rabbit, the project leans into a cinematic aesthetic. Post-production and VFX are provided by Alt VFX, with sound and music production handled by Massive Music Sydney.

Afterpay · Own It 30"

Afterpay's 'Own It' campaign is a 30-second cinematic commercial that captures a sequence of vibrant urban vignettes. Developed by agency 72andSunny Sydney and production house Rabbit, the project explores daily life through stylized settings, ranging from neon-lit street backdrops to carefully curated interiors. The execution relies on dynamic cinematic lighting and deliberate color grading, alternating between deep nighttime blues and saturated warm indoor tones. The visual narrative is supported by post-production and VFX from Alt VFX, with the sonic landscape composed by Massive Music Sydney.

Afterpay · Consumer Reel :30

Afterpay · Consumer Reel

Afterpay · Get Her Something

Afterpay · Get After It