TSB Lloyds
Tuatara
Brand
ProjectTuatara
Date
Jan 2025
Description
TSB Lloyds presents Tuatara, an animated campaign produced by Studio AKA with creative agency RKCR/Y&R. The spot utilizes expressive 3D render / CGI character design to portray life in a coastal village, tracking the community through changing seasonal conditions. The narrative flows from bright, sun-drenched harbor scenes into evening and winter transitions. Through organic animation techniques, the piece focuses on the character interactions across diverse weather environments, featuring custom music and sound design by Chernin.
Style
Horizontal, Cinematic, Organic
Techniques
Animation, 3D render / CGI
Industries
Banking
Color
Forest Green
Cream
Crimson
Background
Street
Context
TVC / TV Commercial
Associated creatives
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