New Balance
We Got Now Anthem
Brand
ProjectWe Got Now Anthem
Date
Jan 2026
Description
New Balance presents the 'We Got Now Anthem,' a commercial campaign showcasing a breadth of athletic performance across multiple disciplines. The film captures athletes in action, moving through tennis courts, basketball gymnasiums, and baseball batting cages with precision and intensity. Developed by agency VML US, the project utilizes live-action technique and clean framing to highlight the gear in various training environments. The production was helmed by CANADA and C+M, with EXILE providing support to capture the high-energy sequences through natural lighting.
Style
Horizontal, Commercial, Clean
Industries
Sportswear
Color
Pure White
Navy
Crimson
Background
Sports Venue
Context
TVC / TV Commercial
Associated creatives
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