New Balance
We Got Now Anthem
Brand
ProjectWe Got Now Anthem
Date
Jan 2026
Description
The New Balance 'We Got Now Anthem' commercial captures a range of athletic disciplines, moving through basketball courts, baseball cages, and tennis facilities. The campaign focuses on the intersection of sport and movement, utilizing a live-action technique to highlight training intensity. Produced with creative input from VML US and the production teams at CANADA and C+M, the film employs clean, crisp cinematography to track the athletes. The visual execution relies on natural lighting to maintain an authentic, high-energy tone throughout the spot.
Style
Horizontal, Commercial, Clean
Industries
Sportswear
Color
Pure White
Navy
Crimson
Background
Sports Venue
Context
TVC / TV Commercial
Associated creatives
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