New Balance presents the 'We Got Now Anthem,' a high-energy commercial campaign spanning a variety of disciplines including basketball, tennis, and baseball. The film captures athletes in motion across gymnasiums and training facilities, highlighting the intersection of technical sportswear and athletic performance.
Developed in collaboration with VML US, the project utilizes live-action techniques and clean, precise framing to maintain a consistent aesthetic across diverse sporting environments. The production was managed by CANADA and C+M, with editing support provided by EXILE.
