New Balance
We Got Now Coco
Brand
ProjectWe Got Now Coco
Date
Jan 2026
Description
New Balance spotlights tennis athlete Coco Gauff in this commercial spot, showcasing her performance on an indoor court with distinct red flooring and green paneled walls. The film captures high-intensity movement through a mix of aerial drone footage and eye-level tracking shots. Developed by VML US with production by CANADA and C+M, the project focuses on athletic performance. The visual execution employs a live-action technique characterized by clean lighting and crisp color grading to maintain the pace of the court action.
Style
Horizontal, Commercial, Action, Clean
Techniques
Drone footage
Industries
Tennis
Color
Pure White
Royal Blue
Background
Sports Venue
Context
TVC / TV Commercial
Associated creatives
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