New Balance: We Got Now Coco
Brand
Date
Jan 2026
Description
New Balance highlights its commitment to performance tennis in the commercial project, We Got Now Coco. The campaign focuses on athlete movement through a series of sequences filmed on a distinct indoor court characterized by red flooring and contrasting green paneled walls. Produced by CANADA and C+M, with creative direction by VML US, the work utilizes drone footage and dynamic tracking shots to capture the intensity of professional tennis. The production leans into a clean, live-action technique, focusing on precise action and crisp color grading to articulate the rhythm of the game.
Style
Horizontal, Commercial, Action, Clean
Techniques
Drone footage
Industries
Color
Pure White
Royal Blue
Background
Sports Venue
Context
TVC / TV Commercial
Associated creatives
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