New Balance highlights its commitment to performance tennis in the commercial project, We Got Now Coco. The campaign focuses on athlete movement through a series of sequences filmed on a distinct indoor court characterized by red flooring and contrasting green paneled walls.
Produced by CANADA and C+M, with creative direction by VML US, the work utilizes drone footage and dynamic tracking shots to capture the intensity of professional tennis. The production leans into a clean, live-action technique, focusing on precise action and crisp color grading to articulate the rhythm of the game.
