New Balance: Ohtani 06 Social ProRes
Brand
Date
Dec 2025
Description
New Balance features Shohei Ohtani in this social campaign for the sportswear brand, capturing the athlete during a focused batting practice session. The production moves through varied environments, transitioning from a neutral tiled interior to a bold, blue-textured backdrop. Developed by VML New York, the live-action project emphasizes clear, direct lighting to highlight Ohtani’s posture. Sound design and the underlying musical score were crafted by MAS-Music and Strategy to complement the commercial aesthetic.
Style
Vertical, Commercial, Clean
Industries
Color
Pure White
Jet Black
Medium Grey
Background
White Seamless
Context
Social Media / Short Form Video
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.