New Balance presents (Quiet) Noise, a commercial film capturing the intensity of basketball culture through a series of dynamic sequences. The project moves between an outdoor asphalt court set against an urban skyline and the introspective atmosphere of a locker room.
Produced by DIVISION US and Max Cooper, the film utilizes an analogue, grainy aesthetic to anchor its cinematic perspective. The visual execution leans into high-contrast natural light, with the color palette restricted to bold reds and stark whites. Post-production and VFX were managed by Tmls and James McClintock, with sound design by Capitaine Plouf.
