New Balance

(Quiet) Noise

Brand

Date

Mar 2026

Description

New Balance presents (Quiet) Noise, a high-energy commercial spotlighting professional basketball culture. The film follows a female athlete through a series of dynamic sequences, shifting from the intensity of an outdoor asphalt court set against an urban skyline to the focused environment of a locker room. The production team at DIVISION US and Max Cooper emphasizes a raw aesthetic, utilizing grainy, analogue-inspired textures and natural light. The narrative is punctuated by post-production work from Tmls and James McClintock, with a soundscape composed by Capitaine Plouf. This cinematic project captures the intersection of sport and motion through deliberate pacing and saturated color tones.

Style

Horizontal, Action, Cinematic, Grainy

Techniques

Analogue / film, Natural light

Industries

Basketball

Color

Crimson

Pure White

Background

Public Square

Context