New Balance: (Quiet) Noise
Brand
Date
Mar 2026
Description
New Balance presents (Quiet) Noise, a commercial film capturing the intensity of basketball culture through a series of dynamic sequences. The project moves between an outdoor asphalt court set against an urban skyline and the introspective atmosphere of a locker room. Produced by DIVISION US and Max Cooper, the film utilizes an analogue, grainy aesthetic to anchor its cinematic perspective. The visual execution leans into high-contrast natural light, with the color palette restricted to bold reds and stark whites. Post-production and VFX were managed by Tmls and James McClintock, with sound design by Capitaine Plouf.
Style
Horizontal, Action, Cinematic, Grainy
Techniques
Analogue / film, Natural light
Industries
Color
Crimson
Pure White
Background
Public Square
Context
Brand Film / Corporate Video
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