The New Balance (Quiet) Noise campaign translates the kinetic energy of street-level basketball into a cinematic urban documentary. Featuring a lone athlete on an outdoor neighborhood court, the project leans into a nostalgic visual language, punctuated by the grit of the surrounding city skyline and residential backdrop.
Produced by Max Cooper, the film captures the rhythmic action of the sport through a naturalistic lens. The execution highlights a tactile, analogue aesthetic, utilising film grain and natural light to frame the player amongst a crowd of spectators.
