New Balance: (Quiet) Noise
Brand
Date
Feb 2026
Description
The New Balance (Quiet) Noise campaign translates the kinetic energy of street-level basketball into a cinematic urban documentary. Featuring a lone athlete on an outdoor neighborhood court, the project leans into a nostalgic visual language, punctuated by the grit of the surrounding city skyline and residential backdrop. Produced by Max Cooper, the film captures the rhythmic action of the sport through a naturalistic lens. The execution highlights a tactile, analogue aesthetic, utilising film grain and natural light to frame the player amongst a crowd of spectators.
Style
Horizontal, Cinematic, Grainy, Nostalgic
Techniques
Analogue / film, Natural light
Industries
Color
Crimson
Pure White
Background
Public Square
Context
TVC / TV Commercial
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