New Balance

(Quiet) Noise

Brand

Date

Feb 2026

Description

New Balance presents '(Quiet) Noise', a basketball-focused commercial production capturing the intersection of urban sport and local community culture. The film centers on an athletic protagonist navigating an outdoor neighbourhood court, set against a backdrop of residential architecture and city skylines. Crafted with a cinematic urban documentary aesthetic, the piece utilizes natural light and a distinct grainy texture to establish a sense of place. The visual language leans into a nostalgic, analogue feel, highlighting the movement of the athlete amidst a backdrop of sideline spectators. Post-production for the project was handled by Cabin Edit, Tmls, and Capitaine Plouf, with Max Cooper providing both production and post-production services.

Style

Horizontal, Cinematic, Grainy, Nostalgic

Techniques

Analogue / film, Natural light

Industries

Basketball

Color

Crimson

Pure White

Background

Public Square

Context