New Balance: Cam 06 Social ProRes
Brand
Date
Dec 2025
Description
New Balance presents this energetic basketball-focused social video, featuring a central figure in a gymnasium setting. The film leans into a clean, commercial aesthetic, utilizing live-action technique to capture the athlete interacting with the space. The production was helmed by agency VML New York, with sound design and music curation provided by MAS-Music and Strategy. The visual execution focuses on the movement and equipment within the environment, presented in a vertical format optimized for social channels.
Style
Vertical, Commercial, Clean
Industries
Color
Navy
Pure White
Background
Sports Venue
Context
Social Media / Short Form Video
Associated creatives
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