New Balance: Coco 06 Social ProRes
Brand
Date
Dec 2025
Description
New Balance captures the intensity of sport in this latest campaign, featuring a high-energy performance on the tennis court. The production utilizes live-action technique to document the movement and precision of a professional athlete in action. Developed by the team at VML New York, the creative direction emphasizes crisp lighting and a vertical-first composition. Sound design is provided by MAS-Music and Strategy, rounding out this commercial project.
Style
Vertical, Commercial, Warm
Industries
Color
Pure White
Jet Black
Navy
Background
Road
Context
Advertising Campaign
Associated creatives
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