New Balance: Anthem 15 ProRes
Brand
Date
Dec 2025
Description
New Balance presents 'Anthem 15 ProRes', a high-energy commercial spotlighting the brand's latest sportswear collection. The project leans into a clean, graphic aesthetic, utilising live-action technique to capture a series of athletic vignettes across basketball, tennis, and soccer. Set against a backdrop of studio-controlled geometric props and tiled walls, the production emphasises movement through rhythmic choreography and stacked equipment. The soundscape is provided by MAS-Music and Strategy.
Style
Horizontal, Commercial, Clean
Industries
Color
Navy
Pure White
Background
Set-dressed
Context
TVC / TV Commercial
Associated creatives
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