New Balance presents 'Anthem 15 ProRes', a high-energy commercial spotlighting the brand's latest sportswear collection. The project leans into a clean, graphic aesthetic, utilising live-action technique to capture a series of athletic vignettes across basketball, tennis, and soccer.
Set against a backdrop of studio-controlled geometric props and tiled walls, the production emphasises movement through rhythmic choreography and stacked equipment. The soundscape is provided by MAS-Music and Strategy.
