McDonald’s Canada rings in the end of the year with the 'Bye Bye 2024' campaign. This commercial spot leans into a candid, domestic aesthetic, capturing two men sharing a quiet conversation over a spread of menu items.
The production utilizes a live-action technique, relying on natural light to cultivate a warm, grounded interior atmosphere. The creative was spearheaded by agency Cossette Montreal, with production support from Septième and SOMA, visual effects by Rodeo FX, and sound design from Circonflex.
