McDonald's Canada: Bye Bye 2024
Brand
Date
Jan 2025
Description
McDonald’s Canada rings in the end of the year with the 'Bye Bye 2024' campaign. This commercial spot leans into a candid, domestic aesthetic, capturing two men sharing a quiet conversation over a spread of menu items. The production utilizes a live-action technique, relying on natural light to cultivate a warm, grounded interior atmosphere. The creative was spearheaded by agency Cossette Montreal, with production support from Septième and SOMA, visual effects by Rodeo FX, and sound design from Circonflex.
Style
Horizontal, Commercial
Techniques
Natural light
Industries
Color
Chocolate
Forest Green
Background
Living Room
Context
Advertising Campaign
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