McDonald's Canada: The International Menu Heist
Brand
Date
Jun 2025
Description
McDonald's Canada introduces 'The International Menu Heist,' a fast-paced campaign within the fast food sector. The spot utilizes a dynamic live-action technique, employing split-screen and multi-panel sequences to trace a narrative that moves from restaurant interiors to high-speed driving sequences across countryside settings. The commercial leans into a cinematic aesthetic, defined by warm vintage colour grading and high-contrast framing. Creative development was led by Cossette and Cossette Montreal, with production handled by Circle Productions and post-production work provided by Nimiopere and No.8ldn.
Style
Horizontal, Action, Cinematic
Techniques
Slow motion
Industries
Context
TVC / TV Commercial
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