McDonald's Canada It’s Not Just Value, It’s McValue 2026

About

McDonald's Canada presents 'It’s Not Just Value, It’s McValue,' a campaign crafted by Cossette that promotes the brand's menu offerings through a series of fast-paced vignettes. The commercial leans into a vibrant, cinematic aesthetic, moving between intimate restaurant settings and a group of friends captured in a vintage pink convertible. Technically, the spot employs live-action techniques, utilizing warm color grading to maintain a consistent, energetic tone across the footage. The production features a collaborative creative effort with post-production and VFX handled by Freefolk, alongside sound design from Vapor Music and Circonflex.