McDonald’s Canada taps into the holiday spirit with The Grinchiest Meal, a seasonal campaign featuring the iconic character within his signature, machinery-heavy workshop. The project utilizes live-action technique layered with VFX to translate the Grinch’s cynical tone into a commercial context.
Developed by a creative collective including Wieden+Kennedy Toronto, Cossette Montreal, and Accenture, the film captures the character’s characteristic disdain for the festive season. The visual execution relies on dramatic green lighting and neon accents to maintain a cinematic quality throughout the production.
