McDonald's Canada: The Grinchiest Meal
Brand
Date
Dec 2025
Description
McDonald’s Canada taps into the holiday spirit with The Grinchiest Meal, a seasonal campaign featuring the iconic character within his signature, machinery-heavy workshop. The project utilizes live-action technique layered with VFX to translate the Grinch’s cynical tone into a commercial context. Developed by a creative collective including Wieden+Kennedy Toronto, Cossette Montreal, and Accenture, the film captures the character’s characteristic disdain for the festive season. The visual execution relies on dramatic green lighting and neon accents to maintain a cinematic quality throughout the production.
Style
Humorous, Horizontal, Cinematic, Neon
Techniques
VFX / visual effects
Industries
Color
Forest Green
Jet Black
Caramel
Background
Factory
Context
TVC / TV Commercial
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