McDonald's Canada: Bonnie Clive :15

Brand

Date

May 2025

Description

McDonald's Canada presents 'Bonnie Clive :15,' a brief lifestyle commercial spot that captures a relaxed afternoon poolside. The narrative centres on two older leads joined by a younger companion, grounding the fast food brand's presence within a familiar, warm domestic setting. Executed through a live-action technique, the production leans into cinematic framing and abundant natural light to define its aesthetic. The spot was brought to life through the collective efforts of agency Cossette, with production handled by Soft Citizen and 24/7. Post-production and VFX were managed by Nimiopere and The Vanity, while OSO Audio provided the sound design and OMD managed media distribution.

Style

Lifestyle, Horizontal, Cinematic, Warm

Techniques

Natural light

Industries

Fast Food

Color

Chocolate

Jet Black

Pure White

Background

Outdoor Pool