McDonald's Canada: The Grinch Meal
Brand
Date
Dec 2024
Description
McDonald's Canada brings a holiday-themed campaign to life with the introduction of The Grinch Meal. The spot features the iconic character observing town festivities from his mountain lair, blending 3D render / CGI with live-action techniques to weave a mischievous seasonal narrative. Developed in collaboration with creative partners including Wieden+Kennedy New York, Cossette Montreal, and TrackDDB, the production leverages cinematic framing and nostalgic imagery. The project highlights character-driven storytelling supported by VFX work from The Vanity and audio production by Oso Audio.
Style
Horizontal, Cinematic, Nostalgic
Techniques
3D render / CGI
Industries
Event
Christmas
Color
Forest Green
Crimson
Background
3D Rendered Scene
Context
TVC / TV Commercial
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