McDonald's Canada brings a holiday-themed campaign to life with the introduction of The Grinch Meal. The spot features the iconic character observing town festivities from his mountain lair, blending 3D render / CGI with live-action techniques to weave a mischievous seasonal narrative.
Developed in collaboration with creative partners including Wieden+Kennedy New York, Cossette Montreal, and TrackDDB, the production leverages cinematic framing and nostalgic imagery. The project highlights character-driven storytelling supported by VFX work from The Vanity and audio production by Oso Audio.
